Ocean State Community Wellness
Ocean State Community Wellness, a community-focused gym in North Kingstown, came to us looking to increase new member sign-ups while also encouraging existing members to upgrade. While they had a strong local reputation, their digital advertising lacked consistency and direction.
We developed a targeted social media advertising strategy across Facebook and Instagram, combining audience research, geotargeting, and retargeting to reach the right people at the right time. With clear, conversion-focused messaging and ongoing optimization, their campaigns became a reliable driver of both new memberships and upgrades — all while staying true to their supportive, community-driven brand.
As their marketing evolved, we expanded our work to include a full website redesign focused on improving clarity, user experience, and conversion — creating a stronger foundation to support continued growth.
Scope of Work
• Paid social strategy and campaign management
• Facebook and Instagram ad creation (creative + copy)
• Audience targeting and segmentation
• Retargeting and membership upsell campaigns
• Conversion tracking and performance optimization
• Website strategy and redesign (in progress)
• Ongoing reporting and insights
