Social Media Ads · Retargeting Strategy · Membership Growth Campaign

Client: Ocean State Community Wellness
Industry: Fitness & Wellness
Location: North Kingstown, Rhode Island

The Challenge

Ocean State Community Wellness — a community-focused gym in North Kingstown — wanted to increase new member sign-ups while encouraging existing members to upgrade to their top-tier membership plan. Despite a strong local reputation, their digital advertising lacked direction and consistency.

The goal was simple: reach new audiences, re-engage current members, and drive measurable conversions — all while keeping the gym’s friendly, community-driven voice intact.

The Approach

Tenth House Marketing developed a targeted social media advertising strategy designed to boost visibility, engagement, and sign-ups across Facebook and Instagram.

We combined audience research, precise geotargeting, and retargeting campaigns to connect with people most likely to join — and to remind existing members of the benefits of upgrading. Every ad focused on what makes Ocean State Community Wellness different: a supportive atmosphere, expert trainers, and real results.

Our Work Included

• Social Media Ad Campaigns

  • Created and managed ongoing ad campaigns across Facebook and Instagram

  • Designed scroll-stopping visuals and compelling, conversion-focused copy

  • A/B tested creative and audience segments for optimal ROI

• Retargeting & Upsell Strategy

  • Built segmented audiences for current and past members

  • Designed retargeting ads promoting top-tier memberships and special offers

  • Implemented conversion tracking to measure sign-ups and upgrades

• Performance Optimization & Reporting

  • Delivered monthly reports with key insights and recommendations

  • Continuously refined targeting and creative based on performance data

The Result

With strategic ad management and clear messaging, Ocean State Community Wellness saw consistent growth in both new memberships and upgrades. Their social presence became a reliable driver of local awareness and engagement, while retargeting ads turned casual gym-goers into loyal members.

Results:
✅ Increased new membership inquiries and sign-ups
✅ Higher engagement across social platforms
✅ Improved conversion rates from retargeting campaigns
✅ Stronger local brand recognition in North Kingstown

“The Tenth House team completely transformed how we attract and engage members. We’re seeing real, measurable growth every month.”
— Ocean State Community Wellness Team